[imcarthur]

I visited ~35 Apple stores launching a product several years ago. They are all the same. And yes, I watched them do a rousing morning cheer when they opened the doors in the Aventura Mall one morning. The staff is highly trained to sell Apple & to be cute & helpful. In a robotic koolaid kind of way. Trying to talk with them was painful.

Good luck to MS. They just aren't cute. But then there are Sony stores, B&O stores, a McLaren store in London . . .

Ian