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How would you propose Weather Tech tell their story and try to build value in a privately owned small business that makes everything in-house right here in the United States?
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The woman he used to have in his ads was adorable...
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Guess it just me! Seriously i have nothing against the guy- and I own some of his products which I think are great.
It just seems like a dumb way to sell mats and his advertising budget must be huge. Why not highlight your employees once in a while? The quality of your mats? A happy customer? Show a pretty girl?
I don't want to hear his life story- I just want to be compelled to buy his products.
The same ads have run for months on end.....IMO he looks stupid standing on the forklift in a full page picture telling us all about himself and his company when he needs a shave. The woman was gorgeous and I personally would rather see a lot more of her.
And FWIW I've never seen Griot, Mike Valentine or the Sharper Image guy* tell me their life story in order to get me to buy their products. Much less publish full page pictures of themselves.
I'm sure they're great guys too. But nobody is going to buy what you're selling just because you're a great guy. Those of you who know him know he isn't an egocentric moron. But when you publish a full page picture of yourself looking down at everyone with two pages of detail month after month you can sure look like one. He needs a new ad agency.
*BTW I didn't even know there was a Sharper Image guy- that catalog goes straight in the trash. You can only read about the world's best nose hair trimmer so many times....