Quote:
Originally Posted by onewhippedpuppy
A good example would be the Lexus LF-A. Lexus has stated that they will lose money on every car they sell, even though it is astronomically expensive at $375k. But it is an exercise in what can be done, an example of what is possible when there are no limits. Obviously Toyota/Lexus can afford to lose money on them, and they have a positive value as a halo car for the company.
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Can't the same be said of the Bugatti Veyron? Even at $1.2m per car VW is supposedly losing money on them, and it was essentially a money-no-object vanity project for Ferdinand Piech to show off their engineering prowess.