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I see the hardware less interface being developed for any environment where interacting with actual hardware is cumbersome and or impractical. Wet environments come to mind as do environments dealing with explosives or combustible gasses where reducing ignition sources is paramount. the keyboard projection/interface is most intriguing and the info projection onto items would be good for workplace environments where labels etc. are either impractical or impossible and crucial data is needed in a short time frame. Somewhere in the vast landscape of industry and consumer products this technology definitely has a use that would improve speed, quality and price.
I cant imagine it being used as a smart phone but as an addition to the currently evolving tablet gadgets it could definitely be something built in to the tablet (I-pad). Allowing the tablet user to project a keyboard (from the tablet not something around ones neck) onto a table surface instead of having another chunk of hardware.
When someone shares a technology concept like this it is for good reason. It will attract the right people that have the vision of how to integrate it into an existing product or how best to further develop it. Engineers and developers figure out the wiz bang and the product designers, market analysts, etc figure out how to use and package it. Apple is an excellent example of effective product design and knowing how to present it to the consumer whether you like the company or not they are the ones being copied by everyone.
In short I see a nugget of ideas buried in the concept which can't be taken so literally. Its just a concept with new ideas yet to be expanded on.
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