You non-iPhone fans fail to comprehend something very important: Apple products are not about specs. They're about the user experience. According to Apple, the iPad accounts for 91% of all tablet traffic. I'm sure the iPad isn't the most feature-laden tablet out there, nor the fastest. Nor the cheapest. I'm sure some of the latest tablets have a better screen or cameras or whatever. But the fact remains, that iPad users are in love with their devices and none of that matters.
The same applies for the new iPhone and past iPhones. They are really amazing to interact with, and nearly always work perfectly. They are as close to perfection as you can get today. The new iPhone looks like it continues that, and offers an improved user experience. I think that's just amazing. I'll gladly continue to drink the koolaid, knowing I will be interacting with an amazing piece of engineered art.
Apple propaganda video:
Apple - iPhone 5 - The thinnest, lightest, fastest iPhone ever.