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I think that the linked "Earpods" commercial sums up the iPhone:
"One size fits all" with great marketing......
Everyone has different size and shaped ears, yet Apple markets that they can provide the ultimate experience for everyone with the Earpods. In my opinion, they are not even close but the marketing sounds great. What is interesting is that Apple markets itself as the "alternative" brand in comparison to PCs when in reality it is the mainstream choice for phones/tablets.
Disclaimer: I own an iPhone 4G but am disappointed with the specs and looks of the iPhone5.
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1972 911T targa
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