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They don't usually target sites based on what they represent/contain but based on being able to identify and exploit a vulnerability in the site. It's basically an opportunistic hack.
The hack page posted above isn't showing up anymore, now it's an Internet Brands Maintenance splash page.
Hopefully they'll bring it back soon and hopefully the user credentials were appropriately encrypted and hopefully no one uses the same sign-on credentials on rennlist as they do on other more important online accounts.
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