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You guys in the US may not understand this, but in Europe you really cannot advertise performance. By that, I mean you can sell performance and sell a fast car but you are not allowed to shout about it. You have to be seen to be green. Its the only way a car company like Porsche can survive in Europe where fast cars are all assumed to be nasty, polluting, polar beer killing, planet warming etc, list goes on.
Point being, Porsche is not selling on mpg, its just the they have to make a song and dance about the mpg if they are going to be allowed to keep making sports cars.
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