[onewhippedpuppy]

Originally Posted by kaisen

I'll state it again:

Porsche, and every other manufacturer, has to make sure their entire fleet sold averages whatever standard the governments set. Fuel economy, or carbon footprint.

So each "fuel economy" model makes room for your lusting 800 hp firebreather or that profitable 500hp turbo SUV that also makes room financially for that low-volume, low-profit 800hp firebreather.

True for Porsche. True for Toyota. True for Ford.

It's no longer the good ol' days when Porsche could survive on a couple moderately priced sports cars selling low volumes.

Totally understand your point, but you aren't understanding mine. I understand why they OFFER the hybrid per your points above. But in the last few years they have been advertising MPG and hybrid technology above other attributes, including performance. To me it's a perception thing, and I think it sends a mixed message about the brand's ultimate focus. I expect a Prius to be boasting about MPG, I expect a Porsche to be boasting about performance. Again, I'm not their target customer, and 911-32 provides good perspective that may be part of the motivation.