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Originally Posted by onewhippedpuppy
Totally understand your point, but you aren't understanding mine. I understand why they OFFER the hybrid per your points above. But in the last few years they have been advertising MPG and hybrid technology above other attributes, including performance. To me it's a perception thing, and I think it sends a mixed message about the brand's ultimate focus. I expect a Prius to be boasting about MPG, I expect a Porsche to be boasting about performance. Again, I'm not their target customer, and 911-32 provides good perspective that may be part of the motivation.
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In Europe Porsche sells "Premium", and that means performance, quality, MPG, and everyday useability.
You Yanks may not get this yet, but - exotics aside - very, very soon MPG will the single most important factor in most peoples car buying decision...and by getting into this technology Porsche is staying ahead of the curve.
Even if you are buying performance, MPG will increasingly be a big factor when you are buying.