[KevinTodd]

I had a similar experience very recently. I was negotiating a price on a new car and was dealing with the usual "let me run this by my manager" nonsense. I ultimately couldn't make a deal as we were $3000 apart on price, so I left.

When I got home, I went to the dealership's website and there it was--the very car I had been dealing on, listed right there in black and white, for nearly $4k less than the lowest price they had given me in person.

I couldn't believe my eyes but there it was. I printed out the information to make sure the stock numbers, etc. matched, and then called the dealership to speak with the salesman I had dealt with previously.

He had the sales manager for the dealership call me back (the next day, of course) and his tone was very condescending. He said "well, I guess I have to honor that price" and something to the effect of "the marketing company that handles our website obviously made a mistake here" but still agreed to honor the listing.

The snafu was in the add-ons that the dealership had put on the car--tinted windows, upgraded wheels and tires, lowered suspension and striping. They had never added the cost of these parts to the original sticker.

I went the next day to purchase the car--and the sales manager wouldn't even come out to speak to me.

Finally one deal went my way!