[widgeon13]

"The popularity of the brand, the iOS ecosystem and now a more affordable price will make the iPad mini a hot product this Christmas season. Despite a higher price and strong competition from the Google's Nexus 7 and the Amazon Kindle Fire, Apple continues to deliver the best in class integration between software and hardware, delighting users with a rich content experience.

"When Apple launched the first iPad, consumers didn't know what to do with it, but they knew they loved and wanted it. Now Apple launches a product for those who always knew what to do with a tablet, but couldn't afford it."