Like most imports, the options are what drive the price up. The stereo option alone is around $5K. This is the "Prestige" (no not the movie, but I liked that one
) When I build my own cars, I have no problem getting these cars into the mid $60's. This guy is getting a dose of dealer reality. He has a new S7 coming it so I'm sure he is trying to get everything he can. I just need to find out what the dealer is offering and then go a little higher.