Quote:
Originally Posted by 89911
True, but flippantly throwing out a figure like that doesn't exactly make you want to deal with them. I'm off to see where the other car leads me.
|
True, but it's kinda like advertising a car for $32,000 when you'd take $29,000. No offense there, it's what the majority of sellers have done for decades.
So old-school dealers know that if you don't ask for it, you never get it. Might as well ask you to pay full retail, you might just say yes. A large number of people do, esp on a lease.
The alternative is to take out a loan. Audi Financial Services current special is 60 months at 1.9%. So that $59,920 Audi plus 7% sales tax is $64,114 (plus whatever fees, both dealer and DMV). So let's just $64,000 is your loan amount at 1.9% for 60 months works out to $1,120 a month.
So quoting a three year lease at $1,000 a month saves $120 on payment, for a shorter term commitment, under warranty the whole time. You can see why people go for it. Even at full sticker plus mark-ups in finance.
That's not how I roll. The industry is changing. People use the internet to shop. So quoting someone full sticker hoping they'll come back and negotiate is a flawed business model. They never come back. They may never even come to you in the first place.
BTW, here's Audi's nationally advertised S4 lease this month:
Zero down would be $617 per month ($2799/36=$78+$539=$617)
This is BEFORE any negotiation. This is just Audi's national campaign. You'd tweak it to suit your needs.