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Join Date: Nov 2002
Location: NJ
Posts: 30,092
Quote:
Originally Posted by Dottore View Post
Germany is currently papered with this ridiculous Marlboro ad campaign the slogan for which is "Don't be a maybe". I mean these things are everywhere.

Are there any advertising gurus here who can tell me how these ads are intended to sell cigarettes? Does someone look at these and say "OK. I won't be a maybe. I'll smoke some Marlboros."

What am I missing?




There are alot of ads that I don't understand. You are clearly outside of the demographic that is the target of such ads. Be glad, be proud.
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"'Bipartisan' usually means that a larger-than-usual deception is being carried out."
Old 01-06-2013, 06:25 AM
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