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Long story short... Porsche contracted with the French company SERA to design new bodywork for the car. In that era, low drag was the holy grail, which is why the 917 debuted in 1969 with somewhat evil handling. This later car was an attempt to get low drag numbers of the first version with acceptable stability. Since the Porsche styling guys didn't get to do the shape of the car, they were allowed to choose the paint scheme. You can guess what they thought of the look of the car...
Thus, Bertha, the truffle pig of Zuffenhausen was born...
JR
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