[masraum]

I don't think these ads don't have anything to do with making you want to smoke Marlboros. I think these ads are about getting the Marlboro name and image out there. By making the ads simple, they capture your attention. I'd say that they've done a pretty good job. Now, if you are already a smoker or you might be thinking about smoking, Marlboro may come to mind more readily.

My guess is that these are more about converting existing smokers than converting non-smokers.