[onewhippedpuppy]

Originally Posted by wdfifteen

Perhaps instead of hanging the company's future on skills you are not comfortable with, you could just hire someone who has those skills. When I started out I thought I could sell ads just by providing a great vehicle for them, with lots of eyeballs on paper, and letting them know what I could offer them. I thought I was doing fine. Then I hired a professional sales person and realized how poorly I was doing. She more than pays her salary and commissions. I kick myself when I look back at the money I left on the table by trying to work outside my comfort level.

Pretty good suggestion here. Build upon your strengths, bring in others to remedy your weaknesses.