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Sounds like a way for them to offer a new limited edition model (ala Mercedes AMG, wait a minute, how about AMG "Black") with an elevated price to go with it.
BMW has got their "M" sport division which really isn't so exclusive anymore now that they've put M badges on everything. How many versions of the 911 are there now? The Andial name can now raise the bar a notch.
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Kurt
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