Quote:
Originally Posted by LubeMaster77
I think it may have to do with paying out royalities or not pissing off other OEMs...what ever it is I will say this, its about money plain and simple. Its always about money....
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Essentially, this^^.
It's called Product Placement but it's almost the opposite of paying royalties. In the ads mentioned, the car, truck and tractor are
props used to hawk another product--banking or a song, for example. Showing the identification of those props is, basically, free advertising for the manufacturer and many ad companies ask for some compensation or even the cost of buying or leasing the prop for the shoot. If the manufacturer doesn't want to pay, then the brand name is simply obscured. Also, if the prop is incidental to the product being advertised, the obscuring serves to further remove the item from public recognition and, as LubMaster77 said, not show favoritism to one manufacturer over another.
Showing the brand name of a consumer product does not usually require payment of royalties as once it is purchased (by the ad company or the company that rents it to the ad company) it is yours to use as you please.
Let's not forget the days where just the opposite was happening--automobile manufacturers sponsored entire t.v. shows, for example, and
every vehicle in the program was of that sponsor's brand.