Thread: Ford Edsel....
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asphaltgambler asphaltgambler is offline
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Join Date: Nov 2004
Location: Nokesville, Va.
Posts: 8,225
The Edsel is one of the most used examples of mistakes in marketing 101. I do think it is the first mass-produced vehicle where the manufacturer tried to pull the 'ol Oky-doke on John Q Public with simple style and badge change with higher price tag. They were trying to emulate GM's success with the multiple car lines but failed with excution.
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Old 04-04-2013, 06:53 AM
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