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I'm not sure how they pick colors. One mans "perfect" color is another's reason to completely avoid. Having just bought a car and considered many, many colors, I've wondered this myself. BMW really has a lot of boring color choices. If you want something brighter, your only choice is white. Everything else is muted shades of grey, brown, dark red, and similar. To me, the perfect color for a BMW was Estoril Blue, but that only comes out on a few cars rarely. I ended up getting Carbon Black Metallic. It's a really, really deep blue-black. Interesting enough considered I had jet black prior.
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