[RWebb]

or Bug

also, the ad campaign behind it in the US...

one example: DDB (Doyle, Dane, and Bernbach) found out from a VW owner that there was a guy way back in the Ozrks who had bought a used Bug after his mule died - they found him and tried to get him and his wife to pose for an ad. They wouldn't at first, but eventually the famous ad of him in overals holding a pitchfork and standing in front of his Beetle appeared with the caption "It was the only thing to do after the mule died."