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...definately worth the price.
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Worth? What does "worth" mean? The sunglasses you see for $150 retail cost less than 1/10th that to make. And that's loaded cost. Read Oakley's 10-K sometime--selling designer sunglasses is like printing money.
Then, when that depresses you, we can talk about the $8 Nikes you're wearing.
The best way to buy heavily marketed, hugely marked-up consumer products (except Porsche parts, of course) is usually through unauthorized distribution channels.