Quote:
Originally posted by daveimme
When General Motors introduced the Chevy Nova in South America, it was apparently unaware that "no va" means "it won't go." After the company figured out why it wasn't selling any cars, it renamed the car in its Spanish markets to the Caribe.
Ford had a similar problem in Brazil when the Pinto flopped. The company found out that Pinto was Brazilian slang for "tiny male genitals". Ford pried all the nameplates off and substituted Corcel, which means horse
And we wonder why P-cars are all named with numbers, the Cayenne being the exception (that I know of)
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This is an urban legend....however, it still makes an interesting marketing afterthought....read below:
http://spanish.about.com/library/weekly/aa072301a.htm
http://spanish.about.com/library/weekly/aa072301b.htm