Cues can range in price from $20 - $2000+ (mass produced v. custom made) depends on craftsmanship and material used (maple, ebony, micarta etc) balance and weight of cue is another consideration ~
My husband and I own Players cues - affordable well balanced cues for "average" players (ie. occasionally playing billiards during winter months only)
check out
www.cuebuys.com/Playerscues.asp?source=overture or
www.cuesforless.com