[Zeke]

Just be open to customer needs and provide good, fast and courteous service and the market will drive your business where it needs to go. That's really the easy way to do this given your time constraints. And that's not over-thinking the process.

Practice making people happy and happy people will be at the door. If you want a niche market you will have to go get it at shows or in targeted advertising. That's the harder way but if can also bring a loyal group of customers.