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Love From… | WHENWEBUILDAGAIN


A rooftop racetrack: The Fiat Lingotto factory in Turin, Italy (1923)
A rooftop racetrack: The Fiat Lingotto factory in Turin, Italy (1923) | The Charnel-House

It would also remove a building whose unique position in the history of modem architecture cannot be equalled anywhere in the world. Hence the international interest of which Fiat is so acutely aware. Yet it was the work of no great or famous architect, and the name of Its designer — Giacomo Matte Trucco — seems to attach to no other building that is known at all. Nevertheless, its status has been that of a masterpiece ever since it began to be known in 1920-21. It got into all the forward-striving books by people like Le Corbusier immediately, and into English language texts by the likes of Lewis Mumford within a decade. For this rapid acceptance there are two reasons, I think: one is that it fulfilled a modernist myth; the other is that it had a terrific gimmick.

Interior to the Fiat Lingotto auto manufacturing plant

Guggenheim - 1959
http://www.nuevayork.net/museo-guggenheim