iCloud wireless sync and backup is pretty brilliant. Any contact, bookmark, email, music, etc you add or change on one device is automatically changed on all other devices. Effortless way to mirror devices. The key is "effortless". A more thorough or powerful sync - but that has to be manually figured out and set up - that's not Apple's style.
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Apple does not have a very good desktop/phone/table integration/synchronizing, except for music.
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