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It's the same problem as with craigslist - keyword spamming. The "theory" is that if someone is looking for an early 911, they just might be interested in your 1982 Honda Civic, so you should put "porsche 911 longhood" somewhere in the ad so they can be sure to find it.
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"You go to the track with the Porsche you have, not the Porsche you wish you had."
'03 E46 M3
'57 356A
Various VWs
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