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Lots of great suggestions. I'll add:
Always search closed auctions to see what your items might sell for. People can ask outrageous prices. Doesn't mean like items ever sell in that range. A dozen unsold items for less than you think it's worth? Don't waste your time.
The vast majority of my auctions are started at $.01 with no reserve. Low starting prices get attention. People know the item will sell so they add it to their watch list. Sometimes items sell for more than I expect.
If there are a lot of closed auctions for a like item, check out the seller's title... especially for the highest priced sold items. Look to see what words they've used in the title. Use those same words. Use every space available on the title line, but only use relevant words. If I'm selling a watch, I might say, "Vintage Seiko Scuba Divers Watch, Stainless Steel." Those are all words someone might enter on a search. Words like "Awesome, Beautiful, Cool, etc," just take up space and are not likely to be included in a search.
Definitely calculate the shipping cost to the furthest point before entering a figure for shipping. I'm in Phoenix and will usually calculate shipping to Boston (because I know a zip code there). If the buyer turns out to be in California, I come out ahead. Free shipping does help sell an item. May just be a psychological thing. I usually only offer free shipping on smaller items that will likely sell for more money. I bought a small postal scale. Makes it way easier to use the eBay shipping function and skip the lines at the PO.
Don't expect off the charts bids of you have low feedback numbers. If you're selling a rare (high dollar) collectible and only have a feedback rating of 2, you're going to miss out. Might be worth finding a friend with higher feedback numbers to run the auction for you.
If you don't ship using eBay, make sure to enter the tracking number once you get it.
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Lee
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