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Steve Jobs was also a phenomenal marketeer. The iPhone 5S is actually a spectacular piece of hardware which includes the 64 bit processor and the finger print scanner. Just the 64 bit processor, which is beautifully optimized for it's intended use made all the smart phone makers pucker. Unfortunately, no one knows how to push this info to the general public, which thinks the 5S is just like the 5, which it isn't. You can bet that all the other smart phone makers will be offering a 64 bit smart phone next. If it wasn't so important for those in the know, they wouldn't be offering it.
Perhaps the former CEO of Burberry can mix things up. (I doubt it.)
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