Hi Milu & Isa
Sorry for not responding, but I've been working long hours the last few days.
Off course I'll post the result when it is finished.
I think I'll have to wait a little longer before I can afford my own Porsche... All though having my own Porsche sounds tempting.
Milu, you mentioned something about Porsche trying to change their image. How do you know this? Do you know where I can find information about what kind of image they are trying to build for them selves?
I'm asking, cause I want to change my main targetgroup-focus a little, and try to make it more directed at potential owners of a Porsche in the next few years. In order to justify this change in focus, I need information about Porsche's main targetgroup (as you mentioned earlier), and especially what kind of image they are trying to create. It want help to write Porsche, cause they don't share that kind of information by principle (I asked about their opinion about the track....)
Also your estamation of the typical Porsche-owner would be interesting - but the most important thing for me right now, would be information about the imagechange of Porsche.
Cheers!
Thomas
