Quote:
I haven't seen a linked site with the postings though.
Weird.
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The link is a embedded in the smiley.
It's not one of the forum generated emoticons.
Basically a low tech tracking pixel.
One of the metrics used in search engine rankings is how often your site is linked to from others and the relevance of those others to your site.
Last time I checked the link on his emoticon it was insurance related. Cars and insurance have high relevance.
So when the search engines scour a site and find links with high relevance it adds to that links search rank.
Think of it as stuffing the ballot box.