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Checkout 51 - what's the catch?
My wife wants to sign up for this site/app called checkout 51. Supposedly they give you cash back for buying groceries. However, I graduated magna cum laude from the school of "There is No Free Lunch" Companies don't really just give money away. A google search only found a bunch of shill 'review' sites gushing about how awesome the program is.
My suspicion is that it's a way to collect consumer shopping data without actually having to have a hook into any store's actual POS or rewards system. Since you have to scan and send in your entire receipt, they now have data on your entire purchase, not just the jar of pickles on which you just saved 20¢.
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"You go to the track with the Porsche you have, not the Porsche you wish you had."
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