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There are quite a few in my neighborhood and the owners I've talked to seem to love them. They certainly aren't cheap, but seem to be bought by folks that may have otherwise spent 60k+ on a benz/bimmer and its not that big of a deal to pay a bit of a premium for something unique that interests them.
They are luxury/performance vehicles... no doubt about it. The range thing is something to consider, but most family folks around hear have two cars. Typical garage has a nice sedan and then a minivan or SUV. I can see how the road trip range isn't really an issue for most buyers since they'd just take the other car.
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