Quote:
Originally Posted by stuartj
Nothing unique to HD in this Jeff. As I recall they nearly went broke in the 80s (so did Porsche in the early 90s) and they managed to reinvent themselves as marketers, and sell what they had.
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Yep, similar strategies based on two realizations: that most people are enamored of the brand name, and most buyers will never ride/drive the product near its limits.