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Yes, this was an interesting show. I was surprised to learn that the car itself was only a small part of a much larger entity. One of the KdF's projects was to provide low-cost transportation for the masses, and what eventually became known as the Volkswagen was the result of that effort.
From Wiki:
Kraft durch Freude (German for Strength through Joy, abbreviated KdF) was a large state-controlled leisure organization in Nazi Germany. It was a part of the German Labour Front (Deutsche Arbeitsfront, DAF), the national German labour organization at that time. Set up as a tool to promote the advantages of National Socialism to the people, it soon became the world's largest tourism operator of the 1930s.
KdF was supposed to bridge the class divide by making middle-class leisure activities available to the masses. This was underscored by having cruises with passengers of mixed classes and having them, regardless of social status, draw lots for allocation of cabins.
Another less ideological goal was to boost the German economy by stimulating the tourist industry out of its slump from the 1920s. It was quite successful up until the outbreak of World War II. By 1934, over two million Germans had participated on a KdF trip; by 1939 the reported numbers lay around 25 million people. The organization essentially collapsed in 1939, and several projects, such as the massive Prora holiday resort, were never completed.
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'67 912, '70 911T, '81 911SC, '89 3.2 Targa - all sold before prices went crazy
'25 BMW 230i coupe - current DD
'67 VW Karmann Ghia convt. & '63 VW Beetle ragtop - ongoing projects
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