Hi Wayne!
Short answer from my point of view: as a business owner I understand that times change and you must adjust with them. I don't personally benefit from your free shipping program as I am overseas-- I just got a box from you today and that was $100 in shipping and took 10 days express. I'd naturally welcome a system that was more balanced for everyone, and one that ensures the long-term viability of Pelican.
I have bigger issues with the function of the online catalog, but I'll email you about that some other time.