[Don Plumley]

There are so many dimensions to the product. I'm very, very curious.

The watch is very cool to me in terms of the multitude of things they brought together. From rethinking the watch bands to how they use the crown. Pressure sensitive screen – really clever. The taptic engine I also like – the sensors are good for the fitness functions, but so clever to share a heartbeat. This is an innate personal connection delivered through technology. They way they interweave the device into your life is an approach that is very unique for a tech firm. It’s not speeds and feeds, it’s functionality -> expressed as desire. From the opening very cool video to the end, you want one. Then as you digest the limitations, size, etc. and try to be clinical about why it’s no big deal, somewhere inside you want one. That’s the magic that Samsung or Microsoft will never get.

I showed my wife the intro videos last night. She has zero (okay, negative) tech interest. She said, "Wow, that's neat. I think I want one."