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meh - I like it fine. Best looking car ever? Not even close. But there is a broader aesthetic at play. Have you sat in one and driven it? Part of the reason for the exterior shape is what they've done with the interior. That said, the coach doors are not particularly functional - not an ideal car if you need to use the rear seat regularly.
They are going for a look that differentiates the car (and the i-line) from the rest of the pack. And they've done that. One reviewer was doing a test of the MB electric SUV and the i3. Said that no one notice the MB. The BMW generated a lot of interest and conversation. That is good for the brand.
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