[onewhippedpuppy]

Originally Posted by MikeSid

Consider the possibility that the random low post car advertiser is providing content to Wayne for free. Customers of Pelican Parts come to the site to view for sale ads. They encounter banner ads in their search for a vehicle to buy. No one is getting over on Wayne.

Exactly. If one out of ten forum users eventually orders something from Wayne, that's more effective than most other forms of advertising. Personally, I repay my forum use by ordering almost exclusively from Pelican, to the tune of thousands of dollars worth of Porsche, Mercedes, BMW, and Mini parts. I think he's getting his money's worth.