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I think most Ferrari owners think it adds to the whole "ness" of owning those things. They have little mechanical knowledge, so an absolutely ludicrous maintenance schedule and cost just adds to the bragging rights among their equally unkowledgable friends. It is, after all (to them) an exotic, high strung, machine - it should require more maintenance than your plebian Chevy... shouldn't it?
One of my favorite Ferrari stories involves a local mechanic friend of mine. A guy brings his early '70's flat 12 powered whatever (pre-Testarrosa) to him out of desperation - he had taken it to the local dealer for service and a tune-up, and it came back running worse. Turns out they had honked up the carb syncing, but that's not the story.
He presented my friend the receipt from the dealer, so he could kind of run through what had been done. 12 spark plugs at about $60 apiece - $720 worth of spark plugs. Poor guy thought they must have been some special Ferrari plugs... they were $3.50 NGK's. Correct for the application, but still just $3.50 NGK's. The fact that the guy never questioned that part of the bill, and the dealer routinely charges that, and no one else must be challenging them on it - says everything one needs to know about Ferrari owners.
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Jeff
'72 911T 3.0 MFI
'93 Ducati 900 Super Sport
"God invented whiskey so the Irish wouldn't rule the world"
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