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Originally Posted by sugarwood
Fascinating! Can you tell the story about your work with AAPL back in the early days?
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Long story. The Steves came to the ad agency I worked at - to plead for us to take their business - and respectively pissed off/mystified the other folks in the room, but I saw something in Jobs that impressed me and I said 'I'll take them.' My team developed the logo, the brand character a brochure and an ad. Jobs wore everyone else out. When I left the agency 7 months later, I freelanced at two startups: Apple and Automotion. I worked directly with Jobs and remained friendly with him for about 20 years until I told him something he didn't want to hear. It may be covered in a new documentary being developed. And I'm co-writing a book about Apple marketing covering the first 30+ years.