A while back I was given a similarly clever marketing tool:
it's about 3-1/2" tall and made of molded rubber.
It is a copy of a decoking combination bit (high pressure water cutting bit, about 1000lbs worth).
Here's a pic of the real thing:
So what is the little rubber copy all about?
it's a flash drive with all sorts of info about the company's products.
If it looked like a regular drive it'd probably be given away or lost by now, I have dozens of em in my desk.
But this one is cool enough* to keep around for a while.
*That's engineer cool, not regular people cool.