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More than anything else, iTunes is a full featured, rich, media management database. They call the database your library, but that's just a different word for the same thing. The more features a piece of software has, the more complex it becomes. You can manage content like music, podcasts, books, TV shows, movies, iTunes U courses, etc.
Someone mentioned iTunes as a hobby. I read an article online (sorry can't find it now) about some guy who got totally into that, and added various tags to all the songs in his database, tags like "breathy vocals" or "twangy guitar." He rated all the songs and made sure the metadata (genre, year, artist, etc) was all correct. He could then manage all his music based on these tags.
I don't go that far, but I make sure that genre, album artist and artist are all correct in my database, and make smart play lists based on these.
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