"Fast" Eddie Lampert brought Sears to it's knees. Idiotic business models--merging Sears and KMart and (since he was so heavily involved with KMart prior to Sears) thought that KMart was the more "premium" brand of the (2).
Now both sell Craftsman and other Sears-brands further diluting the brands--off-shored Craftsman production.
Hell--he doesn't care--he is still making money and will make more when everything goes belly-up.