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Got to know the GM of my local Ford dealership through a committee at my daughter's school. Seemed like a nice guy. I made an appointment with him and sat down to discuss the car business. My main question was, "Is there a way to sell cars without working 60+ hours per week including weekends. Basically, he said, "No."
While car shopping recently, I spent quite a bit of time just chatting with the internet sales manager of a Mazda dealer. We went out into the shop to look at a car that wasn't on line yet and ended up talking cars for over an hour. His take was that the car business has changed dramatically in the last couple of years. Used to be all about lot traffic - getting people to come to the lot. He said now, by the time folks hit the lot, they're already experts on the cars and have usually narrowed down their purchase to 2 or 3 cars they want to see in person. He told me that he has a friend with a little dirt lot in a bad part of Phoenix who's making huge money because he has a great web site. Get's people interested in the cars through the web site and can sell cars cheap because of his low overhead.
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Lee
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