[onewhippedpuppy]

I'll share my experience, I started a small specialty dealership earlier last year. I buy specialty cars, mainly Porsches. I drive them for a bit to compile my to-do list, get them caught up on maintenance, fix the little stuff, detail the heck out of them, and then sell. The cars sell themselves because they are absolutely top notch, I wouldn't say that I really do any selling in the conventional sense. I honestly present the cars (very important), educate the buyers on options, and leave it up to them. Because my cars are market leading they really don't require any salesmanship. I'm low overhead, and the process of getting a dealer's license really isn't that hard. If you deal in late model used cars you can easily find nice inventory on the auctions, even Porsches.

The biggest issue I have with selling average cars is that it's all about price, the Walmart mentality. I have a Jeep Wrangler Unlimited right now that followed the same process as my Porsches. Super clean, caught up on book maintenance, a few tasteful upgrades. All anybody cares about is that there's one on Craigslist with twice the miles for a few thousand less. That seems to be the case with all of the more normal cars. It's not about condition, it's not about maintenance, it's not about clean, it's all about price. Probably why the shady lots manage to do well, they push crap at a low price and people buy them all day long. That's not something that I can sign up for.