[oldE]

Someone mentioned in a thread that, since a poster had talked (negatively) about a couple of advertisements, then the very fact he was talking about the ads meant they "worked". Is this really the case or is this a myth foisted upon companies to get them to spend advertising dollars?

For example: Thirty five years ago, I really appreciated the ads for Tasters Choice. They were witty and serialized.
Maybe someone bought Tasters Choice, but I never did.
These days, I don't watch TV, I read a small local paper and tend not to notice ads on web sites.
What are businesses paying for?
Do sales really jump when an employer pays millions for a spot during the Superbowl?
Have you seen an ad and thought, "Yeah! I gotta have that."?
Maybe if folks are indeed influenced by 'word of mouth' the whole point is to start the conversation. It just doesn't seem to push my buttons.

Best
Les